{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10469890","patent":{"patent_number":"US-10469890","title":"Systems and methods to select targeted advertising","assignee":null,"inventors":[],"filing_date":"2018-05-25T00:00:00.000Z","publication_date":"2019-11-05T00:00:00.000Z","cpc_codes":["H04N","G06Q","G06Q","H04N","H04N","H04N"],"num_claims":6,"abstract":"Systems and methods to select targeted advertising for display are disclosed. An example system to select a targeted advertisement includes an opportunity calculator to assign a household to a consumer segment based on (1) geodemographic characteristics of the household and (2) characteristics of the consumer segment. The example system also includes a collaborative filter to: determine, for the consumer segment assigned to the household, a relationship metric between purchases of a first product and purchases of a second product; determine an expected consumption of the first product by the household based on (1) the relationship metric and (2) actual consumption of the first product by the household; determine an opportunity metric based on a quantity difference between the expected consumption of the first product by the household and the actual consumption of the first product by the household; and improve advertising resource utilization by permitting exposure of the targeted advertisement to the household when the opportunity metric satisfies a threshold, wherein at least one of the collaborative filter, or the opportunity calculator is implemented using a processor."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Systems and methods to select targeted advertising","description":"Systems and methods to select targeted advertising for display are disclosed. An example system to select a targeted advertisement includes an opportunity calculator to assign a household to a consume","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10469890","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10469890","citation_suggestion":"Patentable. \"Systems and methods to select targeted advertising\" (US-10469890). https://patentable.app/patents/US-10469890","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10469890","json":"https://patentable.app/api/llm-context/US-10469890","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T15:35:58.397Z"}