{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10482491","patent":{"patent_number":"US-10482491","title":"Targeted marketing for user conversion","assignee":null,"inventors":[],"filing_date":"2016-02-01T00:00:00.000Z","publication_date":"2019-11-19T00:00:00.000Z","cpc_codes":["G06Q"],"num_claims":11,"abstract":"A method for targeting marketing for user conversion includes receiving a list of users. Data pertaining to the users is received. A conversion likelihood score representing an estimation of how likely the user would be to converted from a trial user to a paid user is determined for each user. A similarity score representing how similar the users of the pair are to one another is determined for each possible pair of users. A graph in which each node thereof represents each user and edges between the nodes have edge weights representing the determined similarity scores is constructed. Each node is associated with a value representing its conversion likelihood score. A marketing potential score is calculated for each user using both the node-associated-values and the edge weights of the graph. A set of target users having highest marketing potential scores is constructed."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Targeted marketing for user conversion","description":"A method for targeting marketing for user conversion includes receiving a list of users. Data pertaining to the users is received. A conversion likelihood score representing an estimation of how likel","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10482491","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10482491","citation_suggestion":"Patentable. \"Targeted marketing for user conversion\" (US-10482491). https://patentable.app/patents/US-10482491","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10482491","json":"https://patentable.app/api/llm-context/US-10482491","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T10:01:23.675Z"}