{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10499099","patent":{"patent_number":"US-10499099","title":"System and method for tracking advertiser return on investment using set top box data","assignee":null,"inventors":[],"filing_date":"2013-10-04T00:00:00.000Z","publication_date":"2019-12-03T00:00:00.000Z","cpc_codes":["H04N","G06Q","H04N","H04N"],"num_claims":13,"abstract":"A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes from the set-top box data with viewers and calculates advertising exposure events for advertisements. The processing device further calculates, for each viewer, an advertising weight as a function of number of exposures of the advertisement as applied to the viewer based on the advertising exposure events. The processing device further calculates, for each viewer, a score representing a degree-of-targetedness between an advertisement campaign and the viewer. The processing device manages the advertisement campaign based on the advertising weight and the degree-of-targetedness."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System and method for tracking advertiser return on investment using set top box data","description":"A processing device receives set-top box data, sales data, and advertising data. The processing device associates set-top boxes from the set-top box data with viewers and calculates advertising exposu","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10499099","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10499099","citation_suggestion":"Patentable. \"System and method for tracking advertiser return on investment using set top box data\" (US-10499099). https://patentable.app/patents/US-10499099","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10499099","json":"https://patentable.app/api/llm-context/US-10499099","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T08:27:16.203Z"}