{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10504137","patent":{"patent_number":"US-10504137","title":"System, method, and computer program product for monitoring and responding to the performance of an ad","assignee":null,"inventors":[],"filing_date":"2015-10-08T00:00:00.000Z","publication_date":"2019-12-10T00:00:00.000Z","cpc_codes":["G06Q"],"num_claims":18,"abstract":"The disclosure is directed to a system, method, and computer program product for detecting and responding to changes in the performance of an ad. In a first phase, an expected performance value for an ad is calculated. In a second phase, the performance of the ad is monitored in intervals, wherein for each interval, the response rate of the ad during the interval is calculated and compared to the expected performance value, an upper performance limit, and a lower performance limit. The ad is replaced or the expected performance value is recalculated, depending on how the response rate compares to the expected performance value, the upper performance limit, and the lower performance limit."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System, method, and computer program product for monitoring and responding to the performance of an ad","description":"The disclosure is directed to a system, method, and computer program product for detecting and responding to changes in the performance of an ad. In a first phase, an expected performance value for an","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10504137","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10504137","citation_suggestion":"Patentable. \"System, method, and computer program product for monitoring and responding to the performance of an ad\" (US-10504137). https://patentable.app/patents/US-10504137","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10504137","json":"https://patentable.app/api/llm-context/US-10504137","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T20:29:50.871Z"}