{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10515378","patent":{"patent_number":"US-10515378","title":"Extracting relevant features from electronic marketing data for training analytical models","assignee":null,"inventors":[],"filing_date":"2015-09-14T00:00:00.000Z","publication_date":"2019-12-24T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":20,"abstract":"In certain embodiments, an analytical application accesses electronic marketing data that is automatically generated by interactions with marketing communications. The analytical application represents the set of electronic marketing data as a data matrix, in which columns of the matrix correspond to features of the data set. The analytical application selects a constraint for a singular value decomposition of the initial matrix and performs the singular value decomposition with the constraint. The constrained singular value decomposition derives, from the initial matrix, a matrix of singular vectors having a threshold number of rows with non-zero coefficients. The analytical application identifies certain columns from the initial matrix that correspond to the rows of the derived matrix with the non-zero coefficients and selects the features corresponding to those columns. The analytical application trains the analytical model using the selected features."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Extracting relevant features from electronic marketing data for training analytical models","description":"In certain embodiments, an analytical application accesses electronic marketing data that is automatically generated by interactions with marketing communications. The analytical application represent","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10515378","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10515378","citation_suggestion":"Patentable. \"Extracting relevant features from electronic marketing data for training analytical models\" (US-10515378). https://patentable.app/patents/US-10515378","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10515378","json":"https://patentable.app/api/llm-context/US-10515378","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T10:33:55.142Z"}