{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10523977","patent":{"patent_number":"US-10523977","title":"System and method of unified video switching and advertisement splicing within consumer devices","assignee":null,"inventors":[],"filing_date":"2018-02-27T00:00:00.000Z","publication_date":"2019-12-31T00:00:00.000Z","cpc_codes":["H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":7,"abstract":"A unified system is provided for splicing of or switching to advertisement videos arriving from sources or video origins into targeted ad spots available in a content video watched by a consumer. The system comprises a plurality of interconnected elements including a unified splicing engine, a markup processor with markup plugins and markup configuration, an ad decision engine, a media player, a data collection client, a plurality of video caches residing at a consumer device and ad services subsystem. The system delivers multiple assets and intelligently splice and switch between the assets to produce a single uninterrupted playout of a content video watched by the consumer on the consumer device."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System and method of unified video switching and advertisement splicing within consumer devices","description":"A unified system is provided for splicing of or switching to advertisement videos arriving from sources or video origins into targeted ad spots available in a content video watched by a consumer. The ","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10523977","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10523977","citation_suggestion":"Patentable. \"System and method of unified video switching and advertisement splicing within consumer devices\" (US-10523977). https://patentable.app/patents/US-10523977","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10523977","json":"https://patentable.app/api/llm-context/US-10523977","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T18:02:27.976Z"}