{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10528986","patent":{"patent_number":"US-10528986","title":"Modifying bid price for online advertising auction based on user impression frequency","assignee":null,"inventors":[],"filing_date":"2015-01-15T00:00:00.000Z","publication_date":"2020-01-07T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":21,"abstract":"Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, a notification of an available ad space in a user interface of an application executing on the client device, identifying one or more advertising elements, each advertising element representing a respective buyer and comprising a respective bid price, one or more respective campaigns, and one or more respective creative elements, for a particular advertising element having a bid price based on, at least in part, past revenue generated from the buyer, determining an impression frequency from one or more of the creative elements of the particular advertising element, and adjusting the particular advertising element's bid price based on the impression frequency, after adjusting the particular advertising element's bid price, ranking the advertising elements based on, at least in part, the respective bid prices, and for a top-ranked advertising element, identifying a first creative element of the top-ranked advertising element, and sending the first creative element to the client device."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Modifying bid price for online advertising auction based on user impression frequency","description":"Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device of a user, a notification of an available ad space in a user inte","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10528986","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10528986","citation_suggestion":"Patentable. \"Modifying bid price for online advertising auction based on user impression frequency\" (US-10528986). https://patentable.app/patents/US-10528986","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10528986","json":"https://patentable.app/api/llm-context/US-10528986","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T18:49:00.359Z"}