{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10535078","patent":{"patent_number":"US-10535078","title":"Method for optimizing dynamic billboard advertising using time weighted location data","assignee":null,"inventors":[],"filing_date":"2016-03-01T00:00:00.000Z","publication_date":"2020-01-14T00:00:00.000Z","cpc_codes":["G06Q","G06Q","H04L","H04W"],"num_claims":20,"abstract":"Aspects of the subject disclosure may include, for example, determining a coverage area associated with an advertising display device, monitoring presence and motion of a plurality of communication devices with respect to the coverage area to determine a viewing time and a trajectory within the coverage area for each communication device, and associating each device with a user profile that comprises demographic data and preference data. Each user profile is assigned weighting factors based the viewing time and the trajectory for the associated device, thereby generating a weighted user profile for each of a plurality of users. The weighted user profiles are then aggregated to generate a time-dependent audience profile for the coverage area that is associated with an item of advertising content at the advertising display device. The audience profile is analyzed; a new item of advertising content can be selected and displayed. Other embodiments are disclosed."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Method for optimizing dynamic billboard advertising using time weighted location data","description":"Aspects of the subject disclosure may include, for example, determining a coverage area associated with an advertising display device, monitoring presence and motion of a plurality of communication de","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10535078","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10535078","citation_suggestion":"Patentable. \"Method for optimizing dynamic billboard advertising using time weighted location data\" (US-10535078). https://patentable.app/patents/US-10535078","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10535078","json":"https://patentable.app/api/llm-context/US-10535078","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T04:22:28.076Z"}