{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-10541812","patent":{"patent_number":"US-10541812","title":"Token architecture for determining content item values","assignee":null,"inventors":[],"filing_date":"2017-03-31T00:00:00.000Z","publication_date":"2020-01-21T00:00:00.000Z","cpc_codes":["H04L","G06Q","H04W","G06F","H04L"],"num_claims":20,"abstract":"An online system provides content item values for content items to be displayed via publisher servers on client devices of users. For example, the content items include text, images, or video for display on user interfaces such as webpages. The online system may compete with other third party systems that also provide content items for display via the publisher servers. To reduce latency between requests and responses by the online system, the online system may pre-determine a candidate content item value before an opportunity occurs to display a content item. The online system may associate candidate content item values with tokens provided to client devices. Additionally, the online system may use different types of content item value predictors that provide a range of content item values and that require varying amounts of latency to determine the content item values."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Token architecture for determining content item values","description":"An online system provides content item values for content items to be displayed via publisher servers on client devices of users. For example, the content items include text, images, or video for disp","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-10541812","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-10541812","citation_suggestion":"Patentable. \"Token architecture for determining content item values\" (US-10541812). https://patentable.app/patents/US-10541812","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-10541812","json":"https://patentable.app/api/llm-context/US-10541812","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T20:31:59.979Z"}