{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11243675","patent":{"patent_number":"US-11243675","title":"Method and system for enriching cross-brand user in interface experiences","assignee":null,"inventors":[],"filing_date":"2021-02-12T00:00:00.000Z","publication_date":"2022-02-08T00:00:00.000Z","cpc_codes":["G06F","G06F","G06F","G06F"],"num_claims":20,"abstract":"A system and method for modifying the appearance of graphical elements in an application (“app”) to promote cross-brand synergy for a company is described. In one embodiment, the app displays a top-level banner menu that includes a plurality of selectable icons. Each selectable icon serves as a link to a landing page for a specific product group (“brand”) of the company. When the user initially accesses the app, each of the selectable icons appear greyed-out. When a user selects one of the icons in order to navigate to the landing page for the corresponding product group, the app responds by altering the appearance of that icon from a greyscale to a chromatic format. In some cases, the color applied to the icon corresponds to the color associated with the selected brand."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Method and system for enriching cross-brand user in interface experiences","description":"A system and method for modifying the appearance of graphical elements in an application (“app”) to promote cross-brand synergy for a company is described. In one embodiment, the app displays a top-le","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11243675","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11243675","citation_suggestion":"Patentable. \"Method and system for enriching cross-brand user in interface experiences\" (US-11243675). https://patentable.app/patents/US-11243675","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11243675","json":"https://patentable.app/api/llm-context/US-11243675","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T15:36:01.795Z"}