{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11245936","patent":{"patent_number":"US-11245936","title":"Dynamic content insertion on a user-by-user basis","assignee":null,"inventors":[],"filing_date":"2019-12-19T00:00:00.000Z","publication_date":"2022-02-08T00:00:00.000Z","cpc_codes":["H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":17,"abstract":"Various arrangements for performing dynamic content insertion are presented. A user profile may be identified as active at a television receiver based on the user profile being mapped to a current television viewing session. A plurality of content items that have been output for presentation while the user profile is active may be tracked across a plurality of television viewing sessions. A set of insertion rules may be evaluated that are mapped to a content item. The content item may be determined to have met an output threshold for the user profile. An alternative piece of content may be selected for insertion based on the set of insertion rules and determining that the content item has met the output threshold for the user profile. The television receiver may be triggered to substitute the alternative content item into a television channel stream to replace the content item."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Dynamic content insertion on a user-by-user basis","description":"Various arrangements for performing dynamic content insertion are presented. A user profile may be identified as active at a television receiver based on the user profile being mapped to a current tel","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11245936","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11245936","citation_suggestion":"Patentable. \"Dynamic content insertion on a user-by-user basis\" (US-11245936). https://patentable.app/patents/US-11245936","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11245936","json":"https://patentable.app/api/llm-context/US-11245936","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T17:07:15.664Z"}