{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11250465","patent":{"patent_number":"US-11250465","title":"Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous sytem, and effector data","assignee":null,"inventors":[],"filing_date":"2020-04-30T00:00:00.000Z","publication_date":"2022-02-15T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q","G06Q"],"num_claims":20,"abstract":"An example system includes an analyzer to identify a degree of amplitude synchrony between a first pattern in a first frequency band in first neuro-response data and a second pattern in a second frequency band in the first neuro-response data, the first neuro-response data gathered via a first modality of collection from a subject while the subject is exposed to media, and modify the degree of amplitude synchrony in response to activity in second neuro-response data, the second neuro-response data gathered via a second modality of collection from the subject while the subject is exposed to the media, the activity corresponding in time to at least a portion of the first pattern or the second pattern. The example system includes an estimator to determine an effectiveness of the media based on the modified degree of amplitude synchrony."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous sytem, and effector data","description":"An example system includes an analyzer to identify a degree of amplitude synchrony between a first pattern in a first frequency band in first neuro-response data and a second pattern in a second frequ","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11250465","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11250465","citation_suggestion":"Patentable. \"Analysis of marketing and entertainment effectiveness using central nervous system, autonomic nervous sytem, and effector data\" (US-11250465). https://patentable.app/patents/US-11250465","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11250465","json":"https://patentable.app/api/llm-context/US-11250465","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T06:16:57.389Z"}