{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11250479","patent":{"patent_number":"US-11250479","title":"Content item impression effect decay","assignee":null,"inventors":[],"filing_date":"2020-07-14T00:00:00.000Z","publication_date":"2022-02-15T00:00:00.000Z","cpc_codes":["G06Q","G06F","G06Q","G06Q","G06Q","H04L","H04L"],"num_claims":20,"abstract":"When a content item is initially served to a client device, the content item may result in an impression effect. As time elapses, the initial impression may fade. Such a decay of the impression effect may be predicted through the use of a predictive model. In some implementations, one or more impression effect parameters may be accessed and used with the predictive model to determine a decay factor or predicted value that incorporates the impression effect decay for a content item. A value, such as a score, may be determined based on the decay factor or the predicted value and a bid associated with a content item. A content item may be selected based on the determined value and data to effect presentation of the content item may be provided."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Content item impression effect decay","description":"When a content item is initially served to a client device, the content item may result in an impression effect. As time elapses, the initial impression may fade. Such a decay of the impression effect","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11250479","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11250479","citation_suggestion":"Patentable. \"Content item impression effect decay\" (US-11250479). https://patentable.app/patents/US-11250479","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11250479","json":"https://patentable.app/api/llm-context/US-11250479","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T19:51:53.158Z"}