{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11288684","patent":{"patent_number":"US-11288684","title":"Performing interactive updates to a precalculated cross-channel predictive model","assignee":null,"inventors":[],"filing_date":"2014-07-02T00:00:00.000Z","publication_date":"2022-03-29T00:00:00.000Z","cpc_codes":["G06Q","G06N","G06N","G06Q","G06Q"],"num_claims":20,"abstract":"A computer-implemented method, simulation and prediction system, and computer program product for advertising portfolio management. Embodiments commence upon receiving data comprising a plurality of marketing stimulations and respective measured responses, both pertaining to a first time period. A computer is used to form a multi-channel simulation model, where the simulation model accepts the marketing stimulations then outputs simulated responses. The simulation model is used for determining cross-channel weights to apply to the respective measured responses pertaining to the first time period. The simulation model is updated to reflect updated marketing stimulations pertaining to a second time period. The updated marketing stimulations overwrite some of the plurality of marketing stimulations captured in the first time period. The updated simulation model is used in calculating an effectiveness value of a particular one of the updated marketing stimulations based at least in part on the cross-channel weights determined for the first time period."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Performing interactive updates to a precalculated cross-channel predictive model","description":"A computer-implemented method, simulation and prediction system, and computer program product for advertising portfolio management. Embodiments commence upon receiving data comprising a plurality of m","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11288684","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11288684","citation_suggestion":"Patentable. \"Performing interactive updates to a precalculated cross-channel predictive model\" (US-11288684). https://patentable.app/patents/US-11288684","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11288684","json":"https://patentable.app/api/llm-context/US-11288684","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T11:53:09.278Z"}