{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11288699","patent":{"patent_number":"US-11288699","title":"Digital advertising platform with demand path optimization","assignee":null,"inventors":[],"filing_date":"2019-07-15T00:00:00.000Z","publication_date":"2022-03-29T00:00:00.000Z","cpc_codes":["G06Q","G06N","G06N","G06Q"],"num_claims":26,"abstract":"A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated with a website visitor and a requested website to define an analytics event. The analytics module ingests and enriches data within the analytics event and provides it to a machine learning module that generates prediction models for potential bids. A management platform receives the bidding prediction and generates candidate configs. An optimization module receives the candidate configs and applies weights and additional features to select a config and generate an optimized script for the selected config. A deployment module receives the optimized script and delivers the script to the website visitor."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Digital advertising platform with demand path optimization","description":"A digital advertising system includes at least one processor configured to execute a plurality of functional modules including an analytics module to receive and analyze client attributes associated w","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11288699","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11288699","citation_suggestion":"Patentable. \"Digital advertising platform with demand path optimization\" (US-11288699). https://patentable.app/patents/US-11288699","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11288699","json":"https://patentable.app/api/llm-context/US-11288699","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T09:16:43.062Z"}