{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11288709","patent":{"patent_number":"US-11288709","title":"Training and utilizing multi-phase learning models to provide digital content to client devices in a real-time digital bidding environment","assignee":null,"inventors":[],"filing_date":"2018-03-28T00:00:00.000Z","publication_date":"2022-03-29T00:00:00.000Z","cpc_codes":["G06Q","G06N","G06Q"],"num_claims":20,"abstract":"The present disclosure includes systems, methods, and non-transitory computer readable media that train and utilize multi-phase learning models to predict performance during digital content campaigns and provide digital content to client devices in a real-time bidding environment. In particular, one or more embodiments leverage organizational structure of digital content campaigns to train two learning models, utilizing different data sources, to predict performance, generate bid responses, and provide digital content to client devices. For example, the disclosed systems can train a first performance learning model in an offline mode utilizing parent-level historical data. Then, in an online mode, the disclosed systems can train a second performance learning model utilizing child-level historical data and utilize the first performance learning model and the second performance learning model to generate bid responses and bid amounts in a real-time bidding environment."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Training and utilizing multi-phase learning models to provide digital content to client devices in a real-time digital bidding environment","description":"The present disclosure includes systems, methods, and non-transitory computer readable media that train and utilize multi-phase learning models to predict performance during digital content campaigns ","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11288709","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11288709","citation_suggestion":"Patentable. \"Training and utilizing multi-phase learning models to provide digital content to client devices in a real-time digital bidding environment\" (US-11288709). https://patentable.app/patents/US-11288709","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11288709","json":"https://patentable.app/api/llm-context/US-11288709","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T19:08:02.647Z"}