{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11295340","patent":{"patent_number":"US-11295340","title":"Advertising cannibalization management","assignee":null,"inventors":[],"filing_date":"2020-01-06T00:00:00.000Z","publication_date":"2022-04-05T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":19,"abstract":"A system and method for advertising cannibalization management are provided. In example embodiments, historical data comprising advertisement revenue, advertisement parameters, and a cannibalization metric are accessed. The cannibalization metric is indicative of sales loss associated with an advertisement presentation. A value for at least one of the advertisement parameters that, when used, causes a desired advertisement revenue with respect to a bounded cannibalization metric is determined by analyzing the historical data. An advertisement is presented, in real time, on a user interface of a client device using the determined value."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Advertising cannibalization management","description":"A system and method for advertising cannibalization management are provided. In example embodiments, historical data comprising advertisement revenue, advertisement parameters, and a cannibalization m","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11295340","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11295340","citation_suggestion":"Patentable. \"Advertising cannibalization management\" (US-11295340). https://patentable.app/patents/US-11295340","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11295340","json":"https://patentable.app/api/llm-context/US-11295340","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T09:55:05.584Z"}