{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11470401","patent":{"patent_number":"US-11470401","title":"Systems and methods for a television scoring service that learns to reach a target audience","assignee":null,"inventors":[],"filing_date":"2021-02-11T00:00:00.000Z","publication_date":"2022-10-11T00:00:00.000Z","cpc_codes":["H04N","G06Q","G06Q","G06Q","G06Q","G06Q","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":20,"abstract":"Television is the largest advertising category in the United States with over 65 billion spent by advertisers per year. A variety of different targeting algorithms are compared, ranging from the traditional age-gender targeting methods employed based on Nielsen ratings, to new approaches that attempt to target high probability buyers using Set Top Box data. The performance of these different algorithms on a real television campaign is shown, and the advantages and limitations of each method are discussed. In contrast to other theoretical work, all methods presented herein are compatible with targeting the existing 115 million Television households in the United States and are implementable on current television delivery systems."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Systems and methods for a television scoring service that learns to reach a target audience","description":"Television is the largest advertising category in the United States with over 65 billion spent by advertisers per year. A variety of different targeting algorithms are compared, ranging from the tradi","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11470401","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11470401","citation_suggestion":"Patentable. \"Systems and methods for a television scoring service that learns to reach a target audience\" (US-11470401). https://patentable.app/patents/US-11470401","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11470401","json":"https://patentable.app/api/llm-context/US-11470401","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T14:09:07.654Z"}