{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11501340","patent":{"patent_number":"US-11501340","title":"Enriching taxonomy for audience targeting and active modelling","assignee":null,"inventors":[],"filing_date":"2020-07-28T00:00:00.000Z","publication_date":"2022-11-15T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q"],"num_claims":16,"abstract":"A method for identifying a category of offerings can include receiving, by a data management platform (DMP) executing on a computing platform, user data for a user of an end-user device. The method can also include mapping, by the DMP, identifiers (IDs) from received user data for the user to a plurality of different categories of offerings, wherein a particular category of offerings of the plurality of different categories of offerings corresponds to a leading commerce stream executed by the user. The method can also include matching, by the DMP, the category of the leading commerce stream to a second category of offerings for a following commerce stream based on commerce data characterizing a plurality of commerce streams executed in a window of time. The method can further include providing, by the DMP, the second category of offerings."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Enriching taxonomy for audience targeting and active modelling","description":"A method for identifying a category of offerings can include receiving, by a data management platform (DMP) executing on a computing platform, user data for a user of an end-user device. The method ca","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11501340","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11501340","citation_suggestion":"Patentable. \"Enriching taxonomy for audience targeting and active modelling\" (US-11501340). https://patentable.app/patents/US-11501340","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11501340","json":"https://patentable.app/api/llm-context/US-11501340","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T05:11:20.466Z"}