{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11514478","patent":{"patent_number":"US-11514478","title":"System, method, and computer program for real-time bidding (RTB) for serving advertisements from edge storage","assignee":null,"inventors":[],"filing_date":"2018-06-15T00:00:00.000Z","publication_date":"2022-11-29T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":8,"abstract":"A method of serving Real Time Bidding (RTB) requests received from client devices based on availability of advertisements (ADs) at an edge storage, comprising using an RTB server for receiving RTB request(s) from one or more client devices for impression(s) in AD placement(s) offered by online content presented by the client device(s) to associated user(s), forwarding the RTB request(s) to AD exchange(s) and receiving in response a plurality of bid offers received from advertisers for purchasing the impression(s) for posting a plurality of ADs, identifying among the plurality of ADs cached AD(s) stored at an edge storage located at an edge of a network serving the client device(s), adjusting bid offers relating to non-cached ADs to reflect cost of network resources required for downloading the non-cached AD(s) and initiating service of AD(s) associated with highest bid offer(s) among the adjusted bid offers and bid offers relating to the cached AD(s)."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System, method, and computer program for real-time bidding (RTB) for serving advertisements from edge storage","description":"A method of serving Real Time Bidding (RTB) requests received from client devices based on availability of advertisements (ADs) at an edge storage, comprising using an RTB server for receiving RTB req","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11514478","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11514478","citation_suggestion":"Patentable. \"System, method, and computer program for real-time bidding (RTB) for serving advertisements from edge storage\" (US-11514478). https://patentable.app/patents/US-11514478","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11514478","json":"https://patentable.app/api/llm-context/US-11514478","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T14:10:25.791Z"}