{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11949778","patent":{"patent_number":"US-11949778","title":"Privacy-preserving multi-touch attribution","assignee":null,"inventors":[],"filing_date":"2021-09-16T00:00:00.000Z","publication_date":"2024-04-02T00:00:00.000Z","cpc_codes":["H04L","H04L","H04L","H04L","H04L","H04L","H04L"],"num_claims":14,"abstract":"Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impression event and each conversion event, wherein each impression event and each conversion event are associated with user identifiers, the described systems generates a hashed user identifier based on the associated user identifier, initiates a key agreement protocol comprising a key, generates an encrypted identifier by encrypting the hashed user identifier with the key, and stores the encrypted identifier."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Privacy-preserving multi-touch attribution","description":"Systems and methods herein describe privacy preserving multi-touch attribution. The described systems access a plurality of impression events and a plurality of conversion events, and for each impress","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11949778","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11949778","citation_suggestion":"Patentable. \"Privacy-preserving multi-touch attribution\" (US-11949778). https://patentable.app/patents/US-11949778","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11949778","json":"https://patentable.app/api/llm-context/US-11949778","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T11:54:04.649Z"}