{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11972456","patent":{"patent_number":"US-11972456","title":"System, method and device operable to generate feedback for adjusting in-process advertising campaigns","assignee":null,"inventors":[],"filing_date":"2021-09-24T00:00:00.000Z","publication_date":"2024-04-30T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q"],"num_claims":26,"abstract":"A device and method, as disclosed herein, are operable to receive reference data during an in-process period that occurs while an advertising campaign is implemented based on purchase data. The reference data includes first reference data arranged in accordance with a first data organization. The reference data also includes second reference data arranged in accordance with a second data organization that differs from the first data organization. The purchase data includes an actual rate related to one or more ad placements. During the in-process period, with respect to the at least one ad placements, the device and method are operable to determine a plurality of metrics related to the one or more ad placement. The metrics depend at least partially on the reference data. Also, during the in-process period, the device and method are operable to determine a target rate related to the one or more ad placements. The target rate depends at least partially on a plurality of the metrics. The device and method are operable to cause an output device to indicate information based on a difference between the target rate and the actual rate related to the one or more ad placements."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System, method and device operable to generate feedback for adjusting in-process advertising campaigns","description":"A device and method, as disclosed herein, are operable to receive reference data during an in-process period that occurs while an advertising campaign is implemented based on purchase data. The refere","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11972456","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11972456","citation_suggestion":"Patentable. \"System, method and device operable to generate feedback for adjusting in-process advertising campaigns\" (US-11972456). https://patentable.app/patents/US-11972456","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11972456","json":"https://patentable.app/api/llm-context/US-11972456","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T05:03:18.369Z"}