{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-11985270","patent":{"patent_number":"US-11985270","title":"System and methods for adaptive campaign management and predictive customer engagement utilizing a customer data platform","assignee":null,"inventors":[],"filing_date":"2023-03-06T00:00:00.000Z","publication_date":"2024-05-14T00:00:00.000Z","cpc_codes":["H04M","G06Q","H04M","H04M","H04M","H04M"],"num_claims":16,"abstract":"A system and method that provides adaptive campaign management and customer engagement predictions utilizing a customer data platform comprising an data ingestion module, an analytics module, and a unified customer database. Furthermore, the system and method ingest a plurality of disparate information related to a customer from various information sources such as enterprise specific customer records, social media data and metadata, web app data and metadata, and mobile device app data and metadata, transforms the ingested data into a standard data format, and correlates the transformed data with existing customer information to form a unified customer profile. The system uses machine learning for predictions and maintenance of customer profiles, and continuously and automatically updates the machine learning models over time. A collection of unified customer data profiles may represent a unified knowledge base of customer information that can be accessed by a plurality of enterprises for call campaign management."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System and methods for adaptive campaign management and predictive customer engagement utilizing a customer data platform","description":"A system and method that provides adaptive campaign management and customer engagement predictions utilizing a customer data platform comprising an data ingestion module, an analytics module, and a un","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-11985270","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-11985270","citation_suggestion":"Patentable. \"System and methods for adaptive campaign management and predictive customer engagement utilizing a customer data platform\" (US-11985270). https://patentable.app/patents/US-11985270","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-11985270","json":"https://patentable.app/api/llm-context/US-11985270","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T17:22:26.837Z"}