{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8473345","patent":{"patent_number":"US-8473345","title":"Protocol generator and presenter device for analysis of marketing and entertainment effectiveness","assignee":null,"inventors":[],"filing_date":"2008-03-26T00:00:00.000Z","publication_date":"2013-06-25T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q","G06Q"],"num_claims":23,"abstract":"A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Protocol generator and presenter device for analysis of marketing and entertainment effectiveness","description":"A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation par","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8473345","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8473345","citation_suggestion":"Patentable. \"Protocol generator and presenter device for analysis of marketing and entertainment effectiveness\" (US-8473345). https://patentable.app/patents/US-8473345","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8473345","json":"https://patentable.app/api/llm-context/US-8473345","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T17:29:21.336Z"}