{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8478644","patent":{"patent_number":"US-8478644","title":"Optimizing placement and delivery of advertisements","assignee":null,"inventors":[],"filing_date":"2012-04-09T00:00:00.000Z","publication_date":"2013-07-02T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q","H04N"],"num_claims":20,"abstract":"The efficient allocation of advertisements, also known as creatives, on one or more web sites is provided for while ensuring that guarantees to advertisers are honored. In one embodiment, a linear program solver allocates creatives to advertising slots according to an optimizing function designed to maximize revenue for the site. The linear program solver takes as input a set of creatives, creative performance data, constraints, and slot identifiers. The output of the linear program solver is an optimized schedule not violative of any of the input constraints."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Optimizing placement and delivery of advertisements","description":"The efficient allocation of advertisements, also known as creatives, on one or more web sites is provided for while ensuring that guarantees to advertisers are honored. In one embodiment, a linear pro","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8478644","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8478644","citation_suggestion":"Patentable. \"Optimizing placement and delivery of advertisements\" (US-8478644). https://patentable.app/patents/US-8478644","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8478644","json":"https://patentable.app/api/llm-context/US-8478644","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T16:18:11.283Z"}