{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8494905","patent":{"patent_number":"US-8494905","title":"Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)","assignee":null,"inventors":[],"filing_date":"2008-06-06T00:00:00.000Z","publication_date":"2013-07-23T00:00:00.000Z","cpc_codes":["G06Q","A61B","A61B","A61B","G06Q"],"num_claims":20,"abstract":"Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)","description":"Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8494905","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8494905","citation_suggestion":"Patentable. \"Audience response analysis using simultaneous electroencephalography (EEG) and functional magnetic resonance imaging (fMRI)\" (US-8494905). https://patentable.app/patents/US-8494905","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8494905","json":"https://patentable.app/api/llm-context/US-8494905","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T10:35:05.761Z"}