{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8495675","patent":{"patent_number":"US-8495675","title":"Method and system for dynamically inserting content into streaming media","assignee":null,"inventors":[],"filing_date":"2012-07-30T00:00:00.000Z","publication_date":"2013-07-23T00:00:00.000Z","cpc_codes":["H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":22,"abstract":"The present invention teaches a method and system for dynamically inserting content into a streaming media program. The system and method provide a program manifest to rendering devices requesting a streaming media program and that manifest can include URIs which point to main program content on a content delivery network and includes meta URIs (mURIs) which point to a dynamic content decisioning server. The dynamic content decisioning server receives requests for the content indicated by the mURIs and operates to dynamically select content, from a dynamic content delivery network, to fulfill the requests. The selection can be based upon a variety of criteria, including viewer and/or rendering device demographics, advertiser campaign strategies, etc. Thus two or more rendering devices playing streaming media defined by the same manifest may render different inserted content for their viewers. Similarly, a program rendered from a manifest at one point in time may have different inserted content than the same program rendered by the same rendering device at another time."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Method and system for dynamically inserting content into streaming media","description":"The present invention teaches a method and system for dynamically inserting content into a streaming media program. The system and method provide a program manifest to rendering devices requesting a s","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8495675","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8495675","citation_suggestion":"Patentable. \"Method and system for dynamically inserting content into streaming media\" (US-8495675). https://patentable.app/patents/US-8495675","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8495675","json":"https://patentable.app/api/llm-context/US-8495675","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T01:33:53.884Z"}