{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8504575","patent":{"patent_number":"US-8504575","title":"Behavioral targeting system","assignee":null,"inventors":[],"filing_date":"2006-03-29T00:00:00.000Z","publication_date":"2013-08-06T00:00:00.000Z","cpc_codes":["G06Q","G06F","G06F","G06F","G06F","G06N","G06Q","G06Q"],"num_claims":24,"abstract":"A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Behavioral targeting system","description":"A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, w","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8504575","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8504575","citation_suggestion":"Patentable. \"Behavioral targeting system\" (US-8504575). https://patentable.app/patents/US-8504575","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8504575","json":"https://patentable.app/api/llm-context/US-8504575","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T13:41:35.806Z"}