{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8515811","patent":{"patent_number":"US-8515811","title":"Online advertising valuation apparatus and method","assignee":null,"inventors":[],"filing_date":"2011-08-29T00:00:00.000Z","publication_date":"2013-08-20T00:00:00.000Z","cpc_codes":["G06Q","G06F","G06Q","G06Q","G06Q","G06Q","G06Q"],"num_claims":17,"abstract":"A method for determining the value provided to an advertiser through the advertiser's online advertisements may begin with providing an online advertisement linked to content. A macro-context may be obtained that quantifies the affinity of the content for a plurality of domains corresponding to a semantic space. A personalization vector may be obtained that quantifies the affinity of at least one aspect of a user for the plurality of domains. The user may then select the online advertisement. A match value may be calculated that quantifies the similarity between the personalization vector and the macro-context. The advertiser may then be charged a monetary amount for the user's “click.” The monetary amount may be based, at least in part, on the match value."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Online advertising valuation apparatus and method","description":"A method for determining the value provided to an advertiser through the advertiser's online advertisements may begin with providing an online advertisement linked to content. A macro-context may be o","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8515811","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8515811","citation_suggestion":"Patentable. \"Online advertising valuation apparatus and method\" (US-8515811). https://patentable.app/patents/US-8515811","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8515811","json":"https://patentable.app/api/llm-context/US-8515811","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T20:06:24.752Z"}