{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8533040","patent":{"patent_number":"US-8533040","title":"System and method for optimizing the selection and delivery of advertisements","assignee":null,"inventors":[],"filing_date":"2007-04-09T00:00:00.000Z","publication_date":"2013-09-10T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":29,"abstract":"The present invention is directed towards systems and methods for generating weights with which one or more advertisements comprising an advertisement group are selected for distribution. The method of the present invention comprises retrieving analytics data for the one or more advertisements comprising the advertisement group, and retrieving advertiser specified configuration data associated with the one or more advertisements comprising the advertisement group. A score is calculated for the one or more advertisements comprising the advertisement group, and weights are assigned to the one or more advertisements comprising the advertisement group based upon the scores and analytics data associated with the one or more advertisements."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System and method for optimizing the selection and delivery of advertisements","description":"The present invention is directed towards systems and methods for generating weights with which one or more advertisements comprising an advertisement group are selected for distribution. The method o","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8533040","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8533040","citation_suggestion":"Patentable. \"System and method for optimizing the selection and delivery of advertisements\" (US-8533040). https://patentable.app/patents/US-8533040","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8533040","json":"https://patentable.app/api/llm-context/US-8533040","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T12:47:43.019Z"}