{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8533041","patent":{"patent_number":"US-8533041","title":"Risk-and-return based advertisement selection and scheduling","assignee":null,"inventors":[],"filing_date":"2008-09-29T00:00:00.000Z","publication_date":"2013-09-10T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":18,"abstract":"Method and system embodiments of the present invention employ risk and return estimates in order to select and schedule display of advertisements. One embodiment of the present invention is directed to an advertising system that includes an advertising-selection-and-scheduling component and an information-provision system. The advertising-selection-and-scheduling component selects advertising for inclusion in information provided to users, prepares a schedule based on risk associated with including the selected advertising in the information provided to the users according to the schedule and based on return expected from including the selected advertising in the information provided to the users according to the schedule, and stores the prepared schedule in a computer-readable medium for subsequent access by the information-provision system."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Risk-and-return based advertisement selection and scheduling","description":"Method and system embodiments of the present invention employ risk and return estimates in order to select and schedule display of advertisements. One embodiment of the present invention is directed t","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8533041","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8533041","citation_suggestion":"Patentable. \"Risk-and-return based advertisement selection and scheduling\" (US-8533041). https://patentable.app/patents/US-8533041","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8533041","json":"https://patentable.app/api/llm-context/US-8533041","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-31T11:53:53.224Z"}