{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8533043","patent":{"patent_number":"US-8533043","title":"Clickable terms for contextual advertising","assignee":null,"inventors":[],"filing_date":"2010-03-31T00:00:00.000Z","publication_date":"2013-09-10T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":17,"abstract":"An online advertising selects online advertisements for display on a network location taking into account a probability that a candidate online advertisement will receive a click on a particular website. The system may determine a network location identity of the network location and transform a set of advertisements into a set of ranked advertisements. The system may determine an advertisement rank of a first advertisement among the set of ranked advertisements. The system then may generate a click probability value. The click probability value may reflect a click probability of the first advertisement by dividing an exponent of a weighted sum of the network location identity and the advertisement rank by one plus the exponent of the weighted sum of the network location identity and the advertisement rank."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Clickable terms for contextual advertising","description":"An online advertising selects online advertisements for display on a network location taking into account a probability that a candidate online advertisement will receive a click on a particular websi","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8533043","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8533043","citation_suggestion":"Patentable. \"Clickable terms for contextual advertising\" (US-8533043). https://patentable.app/patents/US-8533043","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8533043","json":"https://patentable.app/api/llm-context/US-8533043","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T23:30:13.974Z"}