{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-8538816","patent":{"patent_number":"US-8538816","title":"Method of rewarding the viewing of advertisements based on eye-gaze patterns","assignee":null,"inventors":[],"filing_date":"2005-01-31T00:00:00.000Z","publication_date":"2013-09-17T00:00:00.000Z","cpc_codes":["G06F","A61B","G06Q","G06Q","A61B"],"num_claims":20,"abstract":"Users are rewarded for viewer interaction (based on tracked eye-gaze patterns) with Internet advertisements rendered on a display (such as a computer display), wherein the reward is computed based on the visual activity of the viewer. Payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement. Examples of reward computations include, but are not limited to, computing payments based on: the level of viewer interaction with the rendered advertisements, the amount/proportion of content interacted with by the viewer, the value of the text interacted with by the viewer. In one example, rewards are based on a combination of previously recorded viewer interests and computed payments based on user interaction."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Method of rewarding the viewing of advertisements based on eye-gaze patterns","description":"Users are rewarded for viewer interaction (based on tracked eye-gaze patterns) with Internet advertisements rendered on a display (such as a computer display), wherein the reward is computed based on ","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-8538816","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-8538816","citation_suggestion":"Patentable. \"Method of rewarding the viewing of advertisements based on eye-gaze patterns\" (US-8538816). https://patentable.app/patents/US-8538816","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-8538816","json":"https://patentable.app/api/llm-context/US-8538816","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-05-30T21:45:17.142Z"}