{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9589456","patent":{"patent_number":"US-9589456","title":"Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements","assignee":null,"inventors":[],"filing_date":"2013-09-04T00:00:00.000Z","publication_date":"2017-03-07T00:00:00.000Z","cpc_codes":["H04L","G06F","G06F","G06F","G06F","G06Q","G06Q","G08C","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","G06F","H04L","H04L","H04L","H04L","H04L"],"num_claims":45,"abstract":"A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement data may be generated through an advertising exchange server based on the content identifier of the audio-visual data and/or a public internet-protocol address associated with an application requesting the advertisement data. A provider of the content identifier may receive a compensation when the advertisement data is associated with the audio-visual data based on the public internet protocol address associated with the application requesting the advertisement data."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements","description":"A method, apparatus and system of exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements are disclosed. In one embodiment, a method of ","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9589456","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9589456","citation_suggestion":"Patentable. \"Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements\" (US-9589456). https://patentable.app/patents/US-9589456","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9589456","json":"https://patentable.app/api/llm-context/US-9589456","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T11:09:01.586Z"}