{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9621928","patent":{"patent_number":"US-9621928","title":"Streaming playback and dynamic ad insertion","assignee":null,"inventors":[],"filing_date":"2015-10-06T00:00:00.000Z","publication_date":"2017-04-11T00:00:00.000Z","cpc_codes":["G06Q","G06Q","H04L","H04L","H04L","H04L","H04L","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":20,"abstract":"There is provided a system and method for dynamically generated client side streaming playlists. There is provided a method comprising receiving a request to stream a video asset for playback, retrieving, from a network, a video asset playlist corresponding to the video asset and an ad campaign playlist, generating a consolidated video playlist including the video asset playlist and the ad campaign playlist, and processing the consolidated video playlist using a media playback framework to stream a plurality of video files from the network for decoding and output to a display. Discontinuity tags within the video asset playlist may be utilized as insertion points for portions of the ad campaign playlist. The consolidated video playlist may be accessed through a local HTTP web server, advantageously allowing the use of commonly installed media playback framework models such as QuickTime X to trigger adaptive bitrate support through HTTP Live Streaming."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Streaming playback and dynamic ad insertion","description":"There is provided a system and method for dynamically generated client side streaming playlists. There is provided a method comprising receiving a request to stream a video asset for playback, retriev","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9621928","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9621928","citation_suggestion":"Patentable. \"Streaming playback and dynamic ad insertion\" (US-9621928). https://patentable.app/patents/US-9621928","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9621928","json":"https://patentable.app/api/llm-context/US-9621928","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T16:30:28.029Z"}