{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9639845","patent":{"patent_number":"US-9639845","title":"Method and system for displaying online advertisements","assignee":null,"inventors":[],"filing_date":"2008-08-06T00:00:00.000Z","publication_date":"2017-05-02T00:00:00.000Z","cpc_codes":["G06Q","G06F","G06F","G06F","G06Q","G06Q"],"num_claims":20,"abstract":"A system and method for increasing displaying time of online advertisements. Upon receiving a search request including one or more search terms, a search engine may identify a list of search results and display the search results on one side of a result page. The search engine may also obtain a list of advertisements and display the list of advertisements on the other side of the result page. When a user scrolls down to look at search results at a lower portion of the result page, the list of advertisements may be moved down, following the movement of the screen, so that at least a part of the list of advertisements may keep being displayed on the current screen. Since the online advertisements are visible to the user for a longer time, there are more opportunities for the online advertisements to get the user's attention, and consequently more opportunities for the user to click on an advertisement. As a result, the efficiency of online advertising may be improved."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Method and system for displaying online advertisements","description":"A system and method for increasing displaying time of online advertisements. Upon receiving a search request including one or more search terms, a search engine may identify a list of search results a","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9639845","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9639845","citation_suggestion":"Patentable. \"Method and system for displaying online advertisements\" (US-9639845). https://patentable.app/patents/US-9639845","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9639845","json":"https://patentable.app/api/llm-context/US-9639845","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T06:07:13.825Z"}