{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9639847","patent":{"patent_number":"US-9639847","title":"System and method for evaluating and/or monitoring effectiveness of on-line advertising","assignee":null,"inventors":[],"filing_date":"2012-07-20T00:00:00.000Z","publication_date":"2017-05-02T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q","G06Q","G06Q","G06Q"],"num_claims":14,"abstract":"A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company that may advertise goods and/or services of the company. The code provides a signal to a server when the banner is viewed on a computer of a user. Cookie data is transferred by the server to the computer of the user providing information related to viewing of the advertising banner. Surveys are further presented to users to obtain information related to the effectiveness of the advertising for both exposed users and control users."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System and method for evaluating and/or monitoring effectiveness of on-line advertising","description":"A system and a method for measuring and monitoring effectiveness of on-line advertising are provided. The system and method provide a code attached to, for example, an advertising banner of a company ","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9639847","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9639847","citation_suggestion":"Patentable. \"System and method for evaluating and/or monitoring effectiveness of on-line advertising\" (US-9639847). https://patentable.app/patents/US-9639847","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9639847","json":"https://patentable.app/api/llm-context/US-9639847","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T06:22:04.581Z"}