{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9679308","patent":{"patent_number":"US-9679308","title":"Methods and systems for measuring brand uplift for search campaigns","assignee":null,"inventors":[],"filing_date":"2014-09-12T00:00:00.000Z","publication_date":"2017-06-13T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q","G06Q","H04L","H04L","H04L"],"num_claims":20,"abstract":"Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a second set of device identifiers to a control arm. Computing devices associated with the experimental arm receive third-party content items promoting a brand for which a brand uplift experiment is performed, while computing devices associated with the control arm do not receive third-party content items promoting the brand. At the end of the experiment, a brand uplift metric value is computed by analyzing search query logs of the computing devices. The brand uplift metric value is then provided to an advertiser for display."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Methods and systems for measuring brand uplift for search campaigns","description":"Systems and methods for measuring brand uplift in a computer networked environment is provided. A data processing system can assign a first set of device identifiers to an experimental arm and a secon","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9679308","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9679308","citation_suggestion":"Patentable. \"Methods and systems for measuring brand uplift for search campaigns\" (US-9679308). https://patentable.app/patents/US-9679308","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9679308","json":"https://patentable.app/api/llm-context/US-9679308","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T06:37:14.431Z"}