{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9686596","patent":{"patent_number":"US-9686596","title":"Advertisement targeting through embedded scripts in supply-side and demand-side platforms","assignee":null,"inventors":[],"filing_date":"2013-09-04T00:00:00.000Z","publication_date":"2017-06-20T00:00:00.000Z","cpc_codes":["H04L","G06F","G06F","G06F","G06F","G06Q","G06Q","G08C","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04L","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","G06F","H04L","H04L","H04L","H04L","H04L"],"num_claims":48,"abstract":"An apparatus and a system of improvement of advertisement targeting through embedded scripts in supply-side and demand-side platforms are disclosed. In one embodiment, a method of a client device includes applying an automatic content recognition algorithm to determine a content identifier of an audio-visual data. The client device then associates the content identifier with an advertisement data based on a semantic correlation between a meta-data of the advertisement provided by a content provider and/or the content identifier. The advertisement targeting may be improved when a script is embedded in the client device, a supply-side platform, and/or a data provider integrated with the supply side platform, to execute arbitrary cross-site scripts in the sandboxed application of the client device. The content identifier may be obfuscated in a manner that it is relevant to a particular demand-side platform to eliminate a need to query the provider of the content identifier on a per ad-spot basis. The demand-side platform may submit requests to the advertising exchange based on a constraint type rather than through a bidding methodology on a per advertisement spot basis."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Advertisement targeting through embedded scripts in supply-side and demand-side platforms","description":"An apparatus and a system of improvement of advertisement targeting through embedded scripts in supply-side and demand-side platforms are disclosed. In one embodiment, a method of a client device incl","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9686596","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9686596","citation_suggestion":"Patentable. \"Advertisement targeting through embedded scripts in supply-side and demand-side platforms\" (US-9686596). https://patentable.app/patents/US-9686596","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9686596","json":"https://patentable.app/api/llm-context/US-9686596","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T06:37:36.793Z"}