{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9712885","patent":{"patent_number":"US-9712885","title":"Techniques to select advertisements using closed captioning data","assignee":null,"inventors":[],"filing_date":"2014-03-17T00:00:00.000Z","publication_date":"2017-07-18T00:00:00.000Z","cpc_codes":["H04N","G06Q","G06Q","G06Q","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":18,"abstract":"An apparatus to decode closed captioning data from video data and receive advertisement according to the decode closed captioning data includes a processor circuit; and a video display component for execution on the processor circuit to receive video data from a media server, the video data including closed captioning (CC) data. The apparatus further includes a CC decoder component for execution on the processor circuit to decode the CC data to obtain text; and an ad requesting component for execution on the processor circuit to: parse the text to obtain words; provide the words to the media server; receive an advertisement from the media server; and display the advertisement."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Techniques to select advertisements using closed captioning data","description":"An apparatus to decode closed captioning data from video data and receive advertisement according to the decode closed captioning data includes a processor circuit; and a video display component for e","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9712885","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9712885","citation_suggestion":"Patentable. \"Techniques to select advertisements using closed captioning data\" (US-9712885). https://patentable.app/patents/US-9712885","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9712885","json":"https://patentable.app/api/llm-context/US-9712885","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T11:40:42.677Z"}