{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9715699","patent":{"patent_number":"US-9715699","title":"System and method for pricing advertisement placements online in a real-time bidding environment","assignee":null,"inventors":[],"filing_date":"2013-04-04T00:00:00.000Z","publication_date":"2017-07-25T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q","G06Q","G06Q"],"num_claims":21,"abstract":"A method and system for pricing advertisement placements online in a real-time bidding (RTB) environment is disclosed. According to one embodiment, a computer-implemented method includes receiving a plurality of responses from a plurality of real-time bidding (RTB) requests for an advertisement placement and determining a first data set from the plurality of responses, where the first data set includes prices paid for winning the advertisement placement. The computer-implemented method further includes determining a second data set from the plurality of responses, where the second data set includes losing bid prices, and estimating a price distribution curve based on one or more of the first data set and the second data set."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"System and method for pricing advertisement placements online in a real-time bidding environment","description":"A method and system for pricing advertisement placements online in a real-time bidding (RTB) environment is disclosed. According to one embodiment, a computer-implemented method includes receiving a p","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9715699","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9715699","citation_suggestion":"Patentable. \"System and method for pricing advertisement placements online in a real-time bidding environment\" (US-9715699). https://patentable.app/patents/US-9715699","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9715699","json":"https://patentable.app/api/llm-context/US-9715699","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T07:15:34.036Z"}