{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9721272","patent":{"patent_number":"US-9721272","title":"Determining advertisement channel mixture ratios","assignee":null,"inventors":[],"filing_date":"2009-09-10T00:00:00.000Z","publication_date":"2017-08-01T00:00:00.000Z","cpc_codes":["G06Q"],"num_claims":21,"abstract":"Methods, systems, and apparatus, including computer program products, for determining a mixture ratio for allocating portions of an advertising budget among different advertising channels (e.g., print, online, radio, television) to optimize a performance measure, such as cost-per-action. A mixture space is used to define the available advertising channels and any constraints placed on those channels, such as no more than fifty percent of the advertising budget being allocated to a particular channel, and test mixture ratios are selected according to an optimality criterion. The selected test mixture ratios are used during a testing period on live traffic. The performance measures from the test mixture ratios are used to select a preferred mixture ratio from the mixture space."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Determining advertisement channel mixture ratios","description":"Methods, systems, and apparatus, including computer program products, for determining a mixture ratio for allocating portions of an advertising budget among different advertising channels (e.g., print","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9721272","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9721272","citation_suggestion":"Patentable. \"Determining advertisement channel mixture ratios\" (US-9721272). https://patentable.app/patents/US-9721272","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9721272","json":"https://patentable.app/api/llm-context/US-9721272","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T12:46:32.185Z"}