{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9721308","patent":{"patent_number":"US-9721308","title":"Evaluating the influence of offline assets using social networking resources","assignee":null,"inventors":[],"filing_date":"2013-07-26T00:00:00.000Z","publication_date":"2017-08-01T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q"],"num_claims":17,"abstract":"Techniques are disclosed for using social networking resources to evaluate the influence of offline marketing assets. In certain embodiments data posted to a social network is analyzed to identify references to a particular marketer and/or a particular brand. Where such reference is identified, geographic location data associated with the posted data is stored in a database. As this location data is aggregated over a period of time, it can be cross-referenced with location data corresponding to offline marketing assets that belong to the particular marketer and/or that are otherwise associated with the particular brand. Offline marketing assets that geographically correspond to a cluster of social networking activity can be understood as wielding influence within social networks and being capable of generating valuable word-of-mouth."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Evaluating the influence of offline assets using social networking resources","description":"Techniques are disclosed for using social networking resources to evaluate the influence of offline marketing assets. In certain embodiments data posted to a social network is analyzed to identify ref","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9721308","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9721308","citation_suggestion":"Patentable. \"Evaluating the influence of offline assets using social networking resources\" (US-9721308). https://patentable.app/patents/US-9721308","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9721308","json":"https://patentable.app/api/llm-context/US-9721308","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T07:47:53.055Z"}