{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9727818","patent":{"patent_number":"US-9727818","title":"Impression effect modeling for content items","assignee":null,"inventors":[],"filing_date":"2014-02-23T00:00:00.000Z","publication_date":"2017-08-08T00:00:00.000Z","cpc_codes":["G06N","G06F","G06F","G06Q"],"num_claims":20,"abstract":"The modeling of an impression effect may include generating a content item impression effect distribution. A classification model may be used to determine a period of the content item impression effect distribution based on one or more accessed impression effect parameters. A value for a content item may be determined based, at least in part, on the determined period and a bid associated with the content item. A content item may be selected based on the determined value and data to display the selected content item may be transmitted. In some instances, the determined period may be used to determine or select predictive model for the determined period that outputs a factor to modify the determined value."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Impression effect modeling for content items","description":"The modeling of an impression effect may include generating a content item impression effect distribution. A classification model may be used to determine a period of the content item impression effec","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9727818","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9727818","citation_suggestion":"Patentable. \"Impression effect modeling for content items\" (US-9727818). https://patentable.app/patents/US-9727818","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9727818","json":"https://patentable.app/api/llm-context/US-9727818","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T11:40:32.186Z"}