{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9727878","patent":{"patent_number":"US-9727878","title":"Maximizing advertising performance","assignee":null,"inventors":[],"filing_date":"2009-04-03T00:00:00.000Z","publication_date":"2017-08-08T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q"],"num_claims":12,"abstract":"Multiple filtering criteria derived from consumer surveys can be used to adjust an advertising schedule to achieve improved performance. Historical performance data related to performance factors, such as gross rating points, can be filtered using the multiple filtering criteria. The filtered data can then be used as the basis for predicting future performance of an advertisement or advertising campaign. The historical data can be updated as new performance data becomes available, and the predicted future performance updated. An advertising schedule can be adjusted to maintain performance factors within designated upper and lower limits."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Maximizing advertising performance","description":"Multiple filtering criteria derived from consumer surveys can be used to adjust an advertising schedule to achieve improved performance. Historical performance data related to performance factors, suc","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9727878","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9727878","citation_suggestion":"Patentable. \"Maximizing advertising performance\" (US-9727878). https://patentable.app/patents/US-9727878","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9727878","json":"https://patentable.app/api/llm-context/US-9727878","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T12:26:38.672Z"}