{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9729643","patent":{"patent_number":"US-9729643","title":"Customizing third-party content using beacons on online social networks","assignee":null,"inventors":[],"filing_date":"2014-12-09T00:00:00.000Z","publication_date":"2017-08-08T00:00:00.000Z","cpc_codes":["H04L","G06Q","H04L"],"num_claims":20,"abstract":"In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user's mobile device. The request may be sent when the mobile device is proximate to the beacon, which may be located within a place of business. The request may include an attribute of the business (e.g., the type of business). A wireless communication session may be established between the beacon and the mobile device, and, in response, social-networking information of the user may be received, via the beacon. The particular information sent may be tailored to the business based on the received attribute, and a set of user-specified permissions may delimit what information is sent and to whom the information is sent. Third-party content may be customized based on the received social-networking information and sent to the mobile device for display."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Customizing third-party content using beacons on online social networks","description":"In one embodiment, a method includes sending, via a beacon of a third-party content provider (e.g., a business), a request to associate with a user's mobile device. The request may be sent when the mo","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9729643","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9729643","citation_suggestion":"Patentable. \"Customizing third-party content using beacons on online social networks\" (US-9729643). https://patentable.app/patents/US-9729643","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9729643","json":"https://patentable.app/api/llm-context/US-9729643","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T04:55:24.550Z"}