{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9747618","patent":{"patent_number":"US-9747618","title":"Purchasing pace control in a real-time bidding environment using a multi-loop control scheme","assignee":null,"inventors":[],"filing_date":"2015-01-26T00:00:00.000Z","publication_date":"2017-08-29T00:00:00.000Z","cpc_codes":["G06Q","G06Q"],"num_claims":18,"abstract":"A method for controlling a purchasing pace in a real-time bidding environment is provided. A pacing parameter is dynamically adjusted using a multi-loop control algorithm including an outer control loop and an inner control loop, wherein the outer control loop outputs a control parameter, and the inner control loop uses this control parameter as an input and outputs a current value of the pacing parameter, which is adjusted over time by the multi-loop control algorithm. A series of bid requests generated by a real-time bidding exchange are received, each identifying a respective available ad placement in a respective webpage being loaded. For each received bid request, a decision is made in real-time, during the loading of the respective webpage, whether to submit a bid to purchase the respective ad placement based at least on the current value of the dynamically adjusted pacing parameter."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Purchasing pace control in a real-time bidding environment using a multi-loop control scheme","description":"A method for controlling a purchasing pace in a real-time bidding environment is provided. A pacing parameter is dynamically adjusted using a multi-loop control algorithm including an outer control lo","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9747618","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9747618","citation_suggestion":"Patentable. \"Purchasing pace control in a real-time bidding environment using a multi-loop control scheme\" (US-9747618). https://patentable.app/patents/US-9747618","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9747618","json":"https://patentable.app/api/llm-context/US-9747618","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T09:19:25.908Z"}