{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9756374","patent":{"patent_number":"US-9756374","title":"Advertisement targeting scheme in a multicast ABR environment based on throttled ad channel streaming","assignee":null,"inventors":[],"filing_date":"2014-12-17T00:00:00.000Z","publication_date":"2017-09-05T00:00:00.000Z","cpc_codes":["H04N","H04L","H04L","H04L","H04L","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N","H04N"],"num_claims":15,"abstract":"A scheme for providing targeted advertisements in a multicast adaptive bitrate (ABR) streaming environment. In one implementation, ads specific to a subscriber's demographic profile and relevant to the genre of a tuned MABR media channel may be downloaded in a gateway (GW) or into a network storage system. In another implementation, multicast ABR streams of ads may be triggered at specific points (e.g., insertion markers in a multicast ABR media channel) that can be selectively joined by a GW node based on demographics and channel genre. In yet another implementation, continuously streaming multicast ad channels may be switched at suitable points in a multicast ABR media channel based on targeting parameters."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Advertisement targeting scheme in a multicast ABR environment based on throttled ad channel streaming","description":"A scheme for providing targeted advertisements in a multicast adaptive bitrate (ABR) streaming environment. In one implementation, ads specific to a subscriber's demographic profile and relevant to th","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9756374","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9756374","citation_suggestion":"Patentable. \"Advertisement targeting scheme in a multicast ABR environment based on throttled ad channel streaming\" (US-9756374). https://patentable.app/patents/US-9756374","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9756374","json":"https://patentable.app/api/llm-context/US-9756374","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T07:59:40.906Z"}