{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9785968","patent":{"patent_number":"US-9785968","title":"Selecting content based on user actions and preferences associates with a same time period in a previous year","assignee":null,"inventors":[],"filing_date":"2011-07-01T00:00:00.000Z","publication_date":"2017-10-10T00:00:00.000Z","cpc_codes":["G06Q","H04L","H04L"],"num_claims":20,"abstract":"Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for long-term targeting. In one aspect, a method includes: assigning a user a unique identifier and recognizing the user when the user interacts with a content system; logging user actions and preferences as the user interacts with one or more web based resources over a long time period where the long time period exceeds a life of one session and an expiration of one or more cookies residing on a user device; identifying logged user actions and preferences that are associated with a same time period in a previous year, including identifying immutable and mutable aspects of the logged user actions and preferences that are time-related; adjusting the mutable aspects based on the current date; and providing, to the user, content based on the immutable aspect, the adjusted mutable aspects, and information included in a content request."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Selecting content based on user actions and preferences associates with a same time period in a previous year","description":"Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for long-term targeting. In one aspect, a method includes: assigning a user a unique identifier and r","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9785968","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9785968","citation_suggestion":"Patentable. \"Selecting content based on user actions and preferences associates with a same time period in a previous year\" (US-9785968). https://patentable.app/patents/US-9785968","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9785968","json":"https://patentable.app/api/llm-context/US-9785968","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T10:17:31.726Z"}