{"schema_version":"1.0","canonical_url":"https://patentable.app/patents/US-9785972","patent":{"patent_number":"US-9785972","title":"Content delivery using social affine targeting","assignee":null,"inventors":[],"filing_date":"2011-11-09T00:00:00.000Z","publication_date":"2017-10-10T00:00:00.000Z","cpc_codes":["G06Q","G06Q","G06Q"],"num_claims":20,"abstract":"A content delivery system using social affine targeting may include a device that determines, based on presence information received from mobile devices, users in a vicinity of an electronic billboard. The device may further determine, based on user behavior information relating to the users, affinities of the users; and determine commonality of the affinities of the users. Still further, the device may select, based on the determined commonality of the affinities, one or more advertisements to present by the electronic billboard; and transmit the selected one or more advertisements to the electronic billboard."},"analysis":{"summary":null,"layman_explanation":null,"technical_analysis":null,"business_analysis":null,"faqs":null,"topics":[],"tech_cluster":null},"seo":{"title":"Content delivery using social affine targeting","description":"A content delivery system using social affine targeting may include a device that determines, based on presence information received from mobile devices, users in a vicinity of an electronic billboard","keywords":[]},"attribution":{"source":"Patentable","source_url":"https://patentable.app","canonical_url":"https://patentable.app/patents/US-9785972","license":"CC-BY-4.0-like","license_terms":"AI-generated analysis on this page (summary, layman_explanation, technical_analysis, business_analysis, faqs) may be reused with attribution and a visible link back to the canonical URL above. Patent abstracts, claims, and bibliographic data are USPTO public domain.","required_link":"https://patentable.app/patents/US-9785972","citation_suggestion":"Patentable. \"Content delivery using social affine targeting\" (US-9785972). https://patentable.app/patents/US-9785972","copyright_holder":"Nomic Interactive Technology LLC"},"links":{"html":"https://patentable.app/patents/US-9785972","json":"https://patentable.app/api/llm-context/US-9785972","site":"https://patentable.app","llms_txt":"https://patentable.app/llms.txt"},"generated_at":"2026-06-06T06:00:22.685Z"}